Using our fast branding solution, Brandfusion Booster, we went through an exclusively digital sprint process that helped us articulate the positioning strategy of the author brand and the key communication messages. In the next stage, they became the source of inspiration in the development of the visual identity.

During the online discovery workshop, we explored with A.G. Billig her aspirations for the future, envisioning how, over the years, her books will be among those that people give to others hoping to inspire them to take the first steps in the desired direction and change their lives for the better. At the same time, we brought to light the contribution and impact that the author wants to have in readers’ lives, formulating her mission to uplift them, so that they can transcend the mundane.

Her own journey to becoming a loving human being, aided by the extensive study of spiritual masters’ books and attunement to various forms of therapy, such as Reiki and the Silva Method, guides the author's work and creativity. Thus, she manages to differentiate herself through an accessible and very personal narrative style, blending real stories, ancient wisdom, spirituality and scientific evidence. For this reason, her books offer perspective, clarity and, at the same time, an energy that triggers and facilitates the transformation process, helping readers to discover self-love and a life built on love. This is the promise of value that A.G. Billig makes to those who seek inspiration and answers to existential questions, its authenticity echoing in their minds and hearts.

Led by A.G. Billig’s mission and promise of value, we expressed the author's brand uniqueness as a credo that underlies all her human and artistic manifestations. It speaks of love as a superpower that we all have and that helps us pursue our dreams. This idea turns into an encouragement for A.G. Billig’s readers through the tagline "Set your destination and let love take you there."

 

Once the positioning strategy and the brand idea are defined, they are translated into the various forms of expression specific to the author brand, from the official bio and media talking points, to the narrative and messages used on different digital and offline communication channels (website, social media, participation in book events, etc.).